You've got a logo. Maybe even a color palette you picked out on Pinterest. Maybe some of your favorite fonts. But every time you post something new, it looks like your content doesn’t quite match.Your Instagram feels different from your website. Your Canva graphics don't quite match your business cards. That's a brand style guide problem. And it’s not just you. When I first started freelancing and producing brands, I did not know what to include in client’s brand guidelines.